Black Life ATX
The central hub for Black culture, business, and community in Austin.
Black Life ATX exists to make Black Austin visible, connected, and thriving. We spotlight the businesses, events, people, and places that shape Black life across the city and surrounding communities.
Whether you're a longtime resident, a new arrival, or just passing through, this is your guide to finding and supporting Black Austin.
What we do
Black Life ATX is a media and community platform built to connect people to the Black experience in Austin. We publish stories, curate events, produce a print magazine, and maintain a directory of Black-owned businesses across the region.
Our mission is simple: make it easy to discover, support, and celebrate Black-owned businesses and community organizations. From restaurants and bars to real estate, wellness, and professional services, we help our audience find what they need while helping business owners get the visibility they deserve.
We also partner with local organizations, sponsors, and community leaders to amplify events, initiatives, and causes that matter to Black Austinites.
The platform
The Magazine
A quarterly publication featuring the people, places, and stories driving Black Austin forward.
The Directory
A searchable guide to Black-owned businesses across Austin and beyond.
Events & Things to Do
Weekly and weekend roundups of the best events, openings, and happenings in Black Austin.
The Newsletter
The Weekly delivers the city's best events, stories, and recommendations straight to your inbox.
Why it matters
Austin is one of the fastest-growing cities in the country, but that growth doesn't always reach every community. Black Life ATX helps ensure that Black businesses, culture, and stories are not left out of the conversation.
When you support a Black-owned business, attend a Black-led event, or share a story from our community, you help build a stronger, more connected Austin for everyone.
This is more than content. It's a movement toward a city where Black excellence is seen, celebrated, and supported every day.
"We are rewriting narratives, shattering limitations, and ushering in an era where Black businesses and organizations don't just survive — they thrive."
Be part of the movement
Subscribe to The Weekly, explore the directory, submit your business, or partner with us. However you show up, you're helping Black Austin grow.
Nicole S. Cooper
Black Life ATX was founded by Nicole S. Cooper, an entrepreneur, business consultant, and digital marketing strategist with over 19 years of experience working with businesses worldwide. After returning to Austin in 2020, she saw a need for a central space where Black businesses, events, and culture could be discovered and celebrated — and she built it.
What began as a personal search for connection has grown into a platform, publication, and community movement. Nicole leads Black Life ATX with a simple belief: when Black Austin is visible, supported, and connected, the entire city thrives.